To achieve a successful painting like, ‘A section of ourselves as a commodified object’, I want to understand what it is I am really trying to make. I have a deep need to be creative and communicate something significant about what I see. I love painting, my ambition is to make the best painting I can make. For me, a transformative experience takes place at the level of the ordinary.
When evaluating a picture, it is interesting to consider that the essences of the surface is a pattern of colours, lines, texture, forms and space. Shape and form fit into the frame, as the structure of the painting creates a visual complexity. I find a dynamic placement satisfying and enticing as it encourages eyes to follow a predetermined direction.
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By turning figurative forms into a flat plane, I hope to make a visually engaging and attention holding painting. I am also creating a comment about how the abstract figure in the history of art is turned into a sign or symbol for market value. In effect, I recycle, reuse and take advantage of our human form and individuality for the commercialisation of the self and of our human identity.
My focus isn’t on financial gain. However, an artist, like everyone else, needs to make a living. I like the idea of art for art’s sake but a painting whether you like it or not turns into a commodity. As an artist, I live off what I make and of the form of others in my work.
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I cannibalise the individual form into an image for commercial value. The commercialisation of the self and human identity de-humanises us. This is the reason why I paint a section of ourselves as a commodified object.
Compared to the various others ways to make a living this seems an honest and honourable one. I am not saying there is anything wrong with making a living from art or any other form of making a living. By trying to make the best painting I can, I wanted to look at this most fundamental part of the art. Looking at the deal that follows. The legacy of the history of art is its commercialisation.
I don’t have to sell my work, but there isn’t much point in making it unless other people see it. By getting to grips with all this, I hope to make the best painting I can make.